Future-proofing your business

moving towards greater customer centricity

… from strategy to implementation. This can be a challenging journey – we will be by your side along the way.

Customer centricity is best created by...

Wellbeing in Business

An increasingly important topic in any business is to ensure the wellbeing of the organisation, their people for driving profitable customer centricity.

Hidden Needs Analysis

Decisions are taken by people, based on their needs in a given situation. Understanding this will bring any business closer to customer centricity.


In a customer centric mindset, managing sustainability holistically is important over generations.

Marketing & Sales

The jobs of marketing and sales have become harder. What strategy leads to sales success? How can marketing drive the customer centric business forward?


Customers increasingly look for engaging with companies at any time and anywhere. In the Metaverse, utilising the appropriate combination of AI, VR, and big data drives customer-centric engagement.

Value Co-creation

Value becomes co-created between different parties. Customer-centric companies understand the part they need to play to actively co-create value for their target segment.

Customer Experience Design

The experience of customers is created throughout the customer journey - step-by-step. Designing the experience in a meaningful and unique way allows for customer-centric engagement.

Corporate Reputation

Reputation is critical shaping the position in the mind of stakeholders. Establishing a reputation from a customer-centric vantage point impacts directly the bottom line.

Developing the path.

Creating greater customer centricity can be a challenging journey. We will be with you all along the way, from strategy development to implementation – tailored to your needs.

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© 2024 HORIZON22, Prof. Dr. Fred Lemke

Future-proofing your business