Marketing & Sales

It takes two to tango!

In many companies, marketing and sales work independent from each other, having different KPIs, responsibilities, working practices, and market perspectives. The biggest potential lies in the alignment of both, working on achieving customer centricity for the benefit of customers and the organisation. Bringing both functions together sometimes presents a culture shift, which we trigger, engage, and complete.

© 2023 HORIZON22, Prof. Dr. Fred Lemke